Since Star Wars Battlefront II (SWBFII) hit the market, Electronic Arts (EA) has received a lot of criticism. Before the game’s launch, the discussion centered around about microtransactions (MTX) and loot boxes. For MTX, EA planned to include them in SWBFII. These would allow those willing to spend real money to buy all sorts of weapons and star cards. Loot boxes, on the other hand, were also criticized as a gambling mechanism that lures gamers to spend more real money. Needless to say, the community was not happy.
Loot boxes were not well received
The controversy expands
Initially, the reactions were limited. As more and more gamers started realizing the existence of MTX, they became quite extensive. It didn’t take long before gaming media picked up the story and started running it. Some attempts to rectify the situation didn’t seem to help, and before you know it, mainstream media were also covering the latest news on SWBFII.
Gamers, on the other hand, continued their criticism. During that period, EA attempted to limit the damage. They organized developers sessions on Reddit and EA’s community members became more active in answering questions. To say that certain community members were hostile is an understatement. In one famous incident, a Reddit comment from one of EA’s community team members became the most downvoted comment in Reddit history. Some took things a step further and started a petition over at change.org, requesting Disney to remove the Star Wars license from EA.
Right before launch, EA took the unprecedented step to remove MTX temporarily from the game. The move certainly pleased a lot of fans who were already playing the game. When SWBFII finally launched, there were rumors claiming that Disney, owner of the Star Wars franchise wasn’t happy with the bad publicity. EA was quick to respond to these by reassuring everyone that their relationship remained very good and had Disney’s full support.
Pic by Cinematic Captures
A new rumor emerges
Recently a new unsubstantiated rumor emerged over at website Cinelinx.com. According to it, a number of different sources claim that EA and Disney had some high-level meetings to discuss what’s currently going wrong. In addition, it claims that the Lucasfilm team is already looking at other publisher options. The two options under consideration are Activision and Ubisoft.
This rumor hasn’t been confirmed by any official sources so take it with a huge grain of salt. According to Cinelinx, the information was provided by unnamed sources. This makes it very difficult to validate these claims. We’re certain that the whole MTX discussion drove some high-level discussions. Whether these made Lucasfilm or Disney, seek out other options, remains to be seen.
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